Want to start a movement with your business? Or maybe just want to hear the story of my biggest failure? Emergency landings and near-death experiences?
No matter what your reason, you are going to want to listen to this episode of The Brand Journalism Advantage with Phoebe Chongchua. I had so much fun talking to Phoebe about what it means to build a movement and how to inspire others to do good in the world. I shared how a movement transcends the age-old selling proposition; how it engineers transformation, it inspires, and it stays with someone for life. How this is a timeless process that we can see repeated throughout history; figures like Dr. King and Gandhi drew people together through a similar method. I shared the Three Step Blueprint that they utilized, which you can use to personally inspire positive change in the world.
If that isn’t enough reason to listen, I also shared with her a time that things didn’t go perfectly for me. And how even in the midst of potential failure, I discovered that if we can be open to it, we can find a purpose in the situation and be vulnerable enough to allow our shortcomings to become a strength.
Oh, and I talked about my near-death experience on an airplane — if that doesn’t get you to listen, I’m not sure what will.
Click play below and let me know your thoughts in the comments.